The NCRC is grateful for the unwavering commitment demonstrated by Chairman PEMRA in our recent meeting. The promise to dedicate airtime to raise awareness on child rights and lead advocacy and awareness campaigns is a significant leap forward in our collective mission.

During the meeting, NCRC had the privilege of sharing concrete recommendations and initiatives aimed at safeguarding the rights and well-being of children. These include the development of child rights-focused programming, impactful awareness campaigns, child-sensitive reporting guidelines, rigorous content screening measures, and comprehensive capacity-building workshops tailored for media professionals. The collaboration between NCRC and PEMRA highlights the pivotal role of media in championing child rights.